Email marketing is the backbone of eCommerce marketing strategy and can be as simple as sending cart abandonment emails or as complex as having numerous email nurturing campaigns designed to build long-term relationships and generate more long-term sales.
A cost-effective method of reaching your audience and promoting your brand is through email marketing. Here are some crucial considerations:
1. Targeted messaging: You may use email marketing to target particular demographics with messages that are suited to their interests, needs, and pain areas.
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